To celebrate the spirit of volunteerism, honor exemplary individuals, and establish role models for public service,  Reignwood Culture Foundation hosted the " Little Sunglow Volunteer New Year Conference" in Beijing on December 29. This also marks the first Volunteer New Year Conference organized by Reignwood Culture Foundation. More than 200 guests were invited to attend the New Year Conference, including representatives from various public welfare partners such as the China Charity Federation, China Football Development Foundation, China Youth Science and Technology Education Workers Association, Beijing Football Sports Association, Yao Foundation Public Welfare Foundation, etc, as well as volunteer representatives.

The New Year Conference commenced with a highlight video reflecting the Foundation's public welfare endeavors throughout 2024. The footage featured a series of memorable moments that showcased the foundation's impactful work in areas such as rural revitalization, youth sports education, international cultural exchange, and heritage preservation. It captured the selfless dedication of volunteers and the warmth of compassion they shared through their efforts.

Over the years, Reignwood Group has actively aligned itself with national strategies, responded to societal needs, and improved public service levels to address social issues, consistently practicing corporate social responsibility. Looking ahead to 2025, Reignwood Culture Foundation will continue to uphold the spirit of volunteering, guided by Party building, and will explore innovative development paths for public welfare undertakings. It is committed to creating public welfare projects that serve the needs of the country and society, fulfilling its philanthropic mission.