From November 5 to 10, 2024, the 7th China International Import Expo (CIIE) took place at the National Exhibition and Convention Center in Shanghai. This year marks the 70th anniversary of diplomatic relations between China and Norway, and Norway made its debut at the expo with its national exhibition. At the special invitation of the Norwegian embassy, Reignwood Group's renowned brand VOSS showcased its products in the Norwegian pavilion, representing high-quality beverages from Norway.

Reignwood is committed to introducing VOSS, a natural mineral water that embodies purity and premium quality from Scandinavia, to more consumers in China. The company is focused on expanding the selection of healthy beverages in the domestic market and providing a pure, sustainable drinking experience that resonates with the current consumer trend toward a high-quality and healthy lifestyle.

A VOSS representative, speaking to a reporter from the People's Daily at the expo, remarked, "China's industrial upgrade presents enormous potential. At this year's expo, we will showcase a series of initiatives aimed at achieving sustainable development through optimized packaging and improved source management. We look forward to collaborating with more Chinese companies to seize new opportunities in green development and support the achievement of the 'dual carbon' goals."

While expanding the market for high-quality imported goods, the Group is also actively promoting a healthy and fashionable lifestyle. One of the events of the expo, the 3rd CHCF International Equestrian Industry Summit, was held concurrently on November 7-8. The forum aims to foster innovative development in domestic equestrian culture, enhance the popularity and influence of equestrian sports, and explore the deep integration of equestrianism with art and physical and mental well-being.

Since 2008, the Group has been a trailblazer in introducing equestrian sports to China and promoting equestrian culture. The company has invested in developing an equestrian training and development center at Reignwood Pine Valley in Beijing, which features a five-star comprehensive equestrian competition venue, an Olympic-standard indoor arena, an indoor performance area, and various other equestrian facilities.

As the industry progresses and evolves, the equestrian sector is revealing new development models and cultural significance. During the summit, representatives from the Reignwood Culture Foundation presented a constructive proposal to merge equestrianism with art, focusing on its potential to support youth development, enhance concentration, and instill a sense of responsibility. The foundation also initiated a proposal to establish an "International Art and Equestrian Training Center," calling for a partnership between equestrian activities and social initiatives.