From December 2 to 4, the 2024 Boao Forum for Entrepreneurs was grandly held in Boao, Hainan. As an annual intellectual feast for the Chinese business community, the forum gathered guests from the Fortune Global 500, China’s top 500 companies, and industry leaders to discuss new opportunities for reform and explore new futures for development.

As a leading enterprise in the consumer goods sector, Reignwood Group demonstrated its commitment to global green development, low-carbon economy, and circular economy during this forum. Representatives at the meeting shared rich practical experiences and forward-looking thoughts on topics such as new consumption trends, green economic innovation, and industrial transformation and upgrading across various forum sessions.

Reignwood Fast-Moving Consumer Goods (FMCG) Group President, Peng Bin, shared the journey of Reignwood's 30-year commitment to the Chinese FMCG market and its cultivation of national brands. In the context of the new consumer era, the group continuously innovates to meet the diversified consumption needs of the Chinese people, driving the sustained and healthy development of the FMCG industry. She noted that evolving consumer demands, characterized by attitude, youthfulness, and a focus on health, are becoming increasingly prevalent. Reignwood FMCG Group has keenly observed these shifts, promptly adjusting its product strategy and focusing on the in-depth development of product formulations and functions. This includes optimizing traditional ingredients like sugar, sodium, and caffeine, while also exploring the potential of newer ingredients such as D-ribose, Vitamin D, spirulina, and plant-based proteins. Future product launches are anticipated to directly reflect these evolving consumer trends. Finally, President Peng stressed the importance of businesses aligning with the public's desire for improved well-being, contributing to enhanced livelihoods through responsible business practices, and consistently delivering high-quality products and exceptional customer service to satisfy the ever-changing demands of the market.

At the Low-Carbon Circular Economy sub-forum held on December 4th, Lu Zhan, Secretary-General of Reignwood Culture Foundation, delivered a keynote speech on green development. She emphasized that "a green, low-carbon economy is a crucial pathway for sustainable corporate development. Adhering to green and low-carbon principles, promoting the harmonious coexistence of economy and ecology, is a necessary choice for businesses today." During the forum, Lu Zhan shared Reignwood's recent green development initiatives, focusing on three core projects: the Beijing Reignwood Pine Valley, the Dali Reignwood Health Capital in Yunnan, and Reignwood Jingu Lake Low-Carbon Demonstration Zone in Xianning, Hubei. These projects, through large-scale ecological restoration and green industry development, have not only improved the local environment but also driven the integrated development of green economy and cultural tourism.

Reignwood Group deeply integrates ESG principles into its corporate strategy, actively promoting the construction of green and low-carbon factories. Its production bases in Yixing, Jiangsu and Xianning, Hubei have been included in the provincial green manufacturing list, setting an example for green factories in the fast-moving consumer goods (FMCG) industry. In Zhuxi, Hubei, Reignwood Group, in conjunction with its VOSS brand, has created a public welfare demonstration project centered on water source protection, achieving a win-win outcome for both ecology and the economy, and setting a benchmark for sustainable development in the industry. Huang Yusheng, President of VOSS China, also stated in an exclusive interview with Xinhua News Agency: "VOSS consistently upholds low-carbon and environmentally friendly principles, leveraging its presence in the Chinese market to connect with global high-end consumption scenarios and drive green transformation."

VOSS's debut of its 100% aluminum can packaging for natural spring water in the Chinese market has garnered significant market recognition for its environmentally friendly attributes. Looking ahead, VOSS intends to expand its collaborations with international partners to further drive green development and environmental innovation. Hua Bin Group's inclusion in the 2024 Corporate Excellence Practice Case studies is a direct result of its commitment to circular economy principles, green development initiatives, and robust corporate social responsibility programs. This recognition validates the company's substantial contributions to sustainable development and underscores its significant role in the global green economy.