中文/en

Disrupt Conventional Retailing; Reignwood and Wumart Group signed an Agreement for New Retailing

2018-11-24

On the afternoon of November 23, Reignwood Group and Wumart Group signed a strategic cooperation agreement at Beijing Reignwood Theatre. The four sectors of Reignwood Group, the Red, Green, Blue and Gold sector (Red –FMCG Group; Green– green and healthy Industry; Blue - strategic emerging industry; Gold- financial services) will start full strategic cooperation with Wumart Group, including its Supermarket, DMALL and supply chain business. Mr. Yanbin, Chairman of Reignwood Group and Xu Ying, President of Wumart Group attended the signing ceremony.

Reignwood Group and Wumart Group have a good cooperation foundation and broad cooperation prospects. Taking the red sector of Reignwod Group as an example, Reignwood FMCG Group, as the leader in the fast-moving consumer goods industry, occupies 70% of the market share of the functional beverage market, effectively covering more than 4 million terminals, and is embracing the "Internet +" era with an open mind and win-win mentality, constantly seeking quality channels and platforms. As Chairman Yan stressed in his speech, the traditional industry needs to think about how to change their way of thinking and carry out groundbreaking reforms.”

 This cooperation has created a precedent for comprehensive and mutually beneficial cooperation between modern circulation enterprise and diversified industrial group. Wumart Group has carried out reforms and innovation, which consists with the cultural concept of Reignwood Group.” Song Guoan, President of FMCG Marketing , said, “The Wumart Group and Reignwood FMCG Group enjoy a good mutually beneficial cooperation relationship. The signing of this strategic cooperation agreement will promote cooperation between the two parties to move toward more areas and reach a new height.

Qiao Hongbing, vice president of Wumart Group said, “The common goal of Reignwood Group and Wumart Group has been established. The next step is to put strategic cooperation in place under the guidance of strategic direction. The two parties will work together to improve efficiency and bring better quality products and shopping experiences to consumers, thus contributing to advancing the modernization of China's commercial circulation.” This cooperation is an innovative move by both parties in the new retail sector and may redefine the supply chain logistics management and open up a new landscape of intelligent retail, and thus comprehensively enhancing consumer experience.