In order to review the achievements of China's food industry development in the past 40 years of reform and opening up, and promote the continuous advancement of China's food industry, on December 6, under the guidance of China Food Industry Association, hosted by Huatang Yunshang Marketing Communication Co., Ltd, "A Tribute to the 40th Anniversary of Reform and Opening Up" - 2018 China Food Industry Development Annual Conference & Huatang Wanshang Leaders Conference was held at Zhengzhou International Convention and Exhibition Center.

 Participants of an online campaign kickstarted to commemorate the 40th anniversary of reform and opening up choose a group of 58 leading Chinese food industry entrepreneurs. These entrepreneurs are either founders of food companies with annual sales value of more than 10 billion yuan, or trail blazers and contributors to major upgrades in segments of food enterprises with an annual sales value of three billion yuan. Chairman Yan won the top place in the ranking of 58 entrepreneurs with 71,7423 votes, far ahead of other contestants. On average, there were 23,914 people voting for him every day. President of Reignwood FMCG Group, Lu Zhan, entrusted by Chairman Yan to receive the award of 40th Anniversary of Reform and Opening Up Influential Chinese Food Industry Entrepreneur.

 Chairman Yan, expressed his thanks to the organizing committee and host company thorough video. He said that, “Over the past 40 years of reform and opening up, I spent 20 years at overseas and 20 years in China. I have experienced the important development process of reform and opening up; and I am a witness, participant and beneficiary of the reform and opening up. This honor owes credit to the big support from everyone given to Reignwood and the work of millions of our staff across the whole chain of FMCG Group.”

 As a patriotic industrialist, Chairman Yan Bin founded Reignwood Group in 1984 and introduced Red Bull to the Chinese market in 1995. In the face of difficulties, he proposed to carry forward the spirit of “cutting a path through the mountain rocks and building a bridge across the rapid currents” For more than 20 years, Red Bull has established a sales network and branches covering the whole country, with cumulative sales of 150 billion yuan. It can be said that it has broken the record for single item sales in the beverage market.

 The reason for its record success is that it focuses on consumers first. Regardless of how the economy situation changes, the price of the product remains unchanged for 20 years. Second, it pays attention to creating consumers’ awareness to healthy lifestyle, making more and more consumers change their price conscious mentality and be prone to high quality consumer experience.

 Adhering to innovation-driven development, Reignwood has been pursuing restructuring and upgrading of products. Over the years, Reignwood Group has implemented an international and diversified strategy to establish a multi-category product matrix including Red Bull, War Horse, Vita CoCo, VOSS, and Capri-Sun, through stock holding and control, purchasing and other capital operation methods. The product matrix covers children, youth, fashion and health-conscious population, meeting the diverse needs of consumers.