As one of the world's earliest and most successful energy drink brands, Red Bull has grown steadily ever since it entered the Chinese market in 1990s. For 20 years Red Bull has been China's top functional beverage product, greatly influencing today's trends in the beverage industry and securing Reignwood's leading position in China's consumer products market. “Your energy is beyond your imagination”. Today Red Bull not only represents healthy drinks, but more importantly it symbolizes the spirit to pursue excellence and challenge the impossible.